The Secret Sauce
For the first time in Israel, a marketing web series was produced in such a casual style! And I’m proud to have had the privilege of making it happen. In each episode I hosted a fascinating guest for an eye-level conversation about marketing, away from the neon lights and the microphones. We drove in my car and walked around, and that way we could talk about what really matters, with no filters and no masks. I started filming my YouTube series, The Secret Sauce, in 2022, and more episodes are planned. In light of the events of the past two years in our country, I paused production of new episodes, but I will definitely come back to it!
You’re welcome to watch the first four episodes, which I find fascinating. In the first I hosted Shimon Ohana, VP Marketing and one of the co-founders of Mayven (a client of mine). In the second I hosted Amir Schneider, the man behind the Marketing Managers Tweeting community and a leading marketer himself. In the third I hosted Guy Pora, a close friend and a true polymath whose every word is worth listening to. And in the fourth I had the honor of hosting Dovi Frances, the “shark” who was also the lead investor in the startup Lili, where I was VP Growth.
Enjoy watching, and feel free to follow the channel!
In the first episode I host Shimon Ohana, co-founder and VP Marketing of Mayven, whom I’ve been working with for the past three years, for a fascinating conversation about marketing and about Mayven, the growing brand that has made a truly amazing journey to the top.
In the second episode I host Amir Schneider, who runs the Marketing Managers Tweeting community and is also the marketing manager of the startup Voom, which I worked with for a while. We talk about Amir’s move from Bank Hapoalim to a startup, and about managing communities.
In the third episode I host Guy Pora, a veteran marketing and advertising professional who in recent years has been investing in and mentoring startups. A fascinating conversation about startups, challenges and his own remarkable personal story.
I got to know Dovi Frances, beyond the screen, while I was VP Marketing at the startup Lili, in which Dovi invested. In the fourth and final episode I hosted him for a fascinating conversation about startups, investments and the future.